How Does Personality Affect Trust in B2C e-Commerce?

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ConferenceProceedings of the 8th International Conference on Electronic Commerce (ICEC'2006), August 14-16, 2006., Fredericton, New Brunswick, Canada
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AffiliationNRC Institute for Information Technology; National Research Council Canada
Peer reviewedNo
NRC number48554
NPARC number5764786
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Record identifier41015785-9c2d-4f45-b58e-ab3b945f81ea
Record created2009-03-29
Record modified2016-05-09
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