| Download | - View accepted manuscript: Social Factors in e-Commerce Personalization (PDF, 558 KiB)
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| Author | Search for: Meech, J.F.; Search for: Marsh, Stephen |
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| Format | Text, Article |
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| Conference | CHI 2000 Workshop on eCommerce, April 1-6, 2000., The Hague, The Netherlands |
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| Subject | electronic commerce; agents; social models; personality; trust; intelligent systems; user interfaces; personalization; agents; modèles sociaux; personnalité; confiance; systèmes intelligents; interfaces utilisateur; personnalisation |
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| Abstract | This paper has briefly discussed how social factors may be applied to personalize systems for e-commerce. We believe that the ability of e-commerce systems to establish relationships with customers, to target small and specific niche markets, to facilitate trust and to leverage a range of other social effects will become increasingly important. These effects will influence personalization not only in terms of filtering data but also in terms of providing a transactional interface to the system. Research currently underway is aimed at investigating these effects in a simulated e-commerce system and we intend to discuss initial results at the workshop. |
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| Publication date | 2000 |
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| Language | English |
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| NRC number | NRCC 43664 |
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| NPARC number | 5764430 |
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| Export citation | Export as RIS |
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| Report a correction | Report a correction (opens in a new tab) |
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| Record identifier | 23465c9c-a316-4f16-acb9-d6b51bbaa030 |
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| Record created | 2009-03-29 |
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| Record modified | 2020-03-26 |
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