Exploring the Gender Divide on YouTube: An Analysis of the Creation and

  1. (PDF, 229 KB)
AuthorSearch for: ; Search for: ; Search for:
ConferenceAmerican Communication Journal, Summer 2008.
VolumeVolume 10, Number 2
SubjectYouTube; vlog; internet; user; content; visual; reception; production; audience; gender; video; vidéoblogues; internet; utilisateur; contenu; visuel; réception; production; auditoire; genre; vidéo
AbstractThis study analyzes short vlogs posted to YouTube in order to investigate how women and men communicate using vlogs and react as viewers to vlogs. Vlogs are visual texts that are user-generated. Analyzing online videos presents a new challenge for researchers: traditionally, analysis of visual media and communication focused on either the production or the reception of the material. Our vlog study uses a dual analytical approach to analyze both production and reception, while conducting content, visual and audience analysis, thus making a contribution to the field of new visual media and communication.
Publication date
AffiliationNRC Institute for Information Technology; National Research Council Canada
Peer reviewedNo
NRC number50360
NPARC number5765247
Export citationExport as RIS
Report a correctionReport a correction
Record identifierddebc263-8645-4c46-a9fd-23c60ae29aec
Record created2009-03-29
Record modified2016-05-09
Bookmark and share
  • Share this page with Facebook (Opens in a new window)
  • Share this page with Twitter (Opens in a new window)
  • Share this page with Google+ (Opens in a new window)
  • Share this page with Delicious (Opens in a new window)
Date modified: