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Simulating social commerce applied to buyer group pricing, recommendation incentives, and bundling

From National Research Council Canada

DOIResolve DOI: https://doi.org/10.1145/2346536.2346554
AuthorSearch for: 1; Search for: 1
Affiliation
  1. National Research Council of Canada. Information and Communication Technologies
FormatText, Article
Conference14th Annual International Conference on Electronic Commerce, August 7-8, 2012, Singapore
Abstract
Currently social networks are used by buyers to become more aware of sellers and their goods. Increasingly, they are used with three other market mechanisms: Buyers use social networks to form buyer groups that leverage purchasing power. Sellers incentivize buyers to post recommendations on social media. Sellers or buyers compose compatible items into bundles with increased value and reduced price. In this paper we study the potential e ects of social networks on these mechanisms. For comprehensive and consistent coverage, we simulate combinations of these mechanisms, using published metrics for authenticity. Our results show seller pro tability increases with the use of social networks applied to all possible combinations.
Publication date
In
  • ICEC 2012: International Conference on Electronic Commerce (8 August 2012): 95–98.
LanguageEnglish
Peer reviewedYes
NPARC number20794316
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Record identifier42efbf7d-dc49-496b-9c0d-0eeb5f225185
Record created2012-10-12
Record modified2020-04-21
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